Update: As of June, 2019, with the addition of business short names you now have offical Google review links.
All businesses who have claimed their short name in Google My Business can have a shareable short URL directing customers to leave reviews. Learn more about how to create a short name.
- Sign in to Google My Business.
- If you have multiple locations, open the location you’d like to manage.
- In the menu on the left, click Home.
- In the “Get more reviews” card, you can copy your short URL to share with customers.
- On your mobile device, open the Google My Business app.
- Tap Customers and then Reviews.
- In the top right, tap Share (Top right).
- If your short name is not created, you will be prompted to create one.
- Copy your short URL to share with customers.
Using Your Google Review URL
If you don’t know what QR codes are, you may want to Google them and understand how they work. They are very useful ways of allowing customers to quickly access a URL from a QR code image using their phone camera. By creating a QR code of your review link, they can simply scan the QR code and be taken directly to the review page. Great for Cafe owners that can hand out little review cards for happy customers.
Use a QR Code Generator to help you with this process.
An example QR Code using the placeID URL from above.
Include A Link In Your Email Footer
While risking your business to bad reviews, A clever place to insert your review links is in your email footer. Your customers will see them regularly and hopefully be reminded that they should leave you a review on GMB.
Why Do I Want To Get More Google My Business Reviews?
When you Google for a local restaurant or a plumber service near you, you see the Google Map Box appear with 3 or more listings. Some of these have reviews, some do not. Your eyes go straight for the listings with the reviews, followed by the listings with the higher rated reviews.
Simply put, they’re helpful for your local SEO. Having unbiased and unforced reviews from the public helps Google to further understand what your business is about, and recognise that you’re great at what you do.
Studies have shown that businesses with a good number of positive reviews on GMB appear higher in the local map results.
This means more eyeballs on your business, especially when people are searching for businesses like yours in the local area.
Always Reply To Your Google Reviews
A survey showed that 80 percent of consumers believe that a business cares about them when someone from the management team responds to their review. Unfortunately, most consumers – about 63 percent – say that a business never responds to their feedback.
Replying to your reviews shows that you’re invested in your business and your clients.
A simple thank you can go a very long way to showing your existing customers that you value them.
It also shows prospective new customers how you treat your customers, and then can help convert them to using your business.
Share Your Google My Business Reviews On Social
This is great for more ways than one. By sharing your reviews on your Facebook, Instagram, or Twitter business profiles, you can create easy posts and show your follows how awesome you are!
Google has a great tool called Google Marketing Kit where they help you create the posts and content. Check it out.
The following information is from the previous processes to find your Place ID to make your Google Review link.
Note: URLs previously created through the PlaceID Lookup Tool or from Google Search will continue to work, but we recommend that every business create a short name and use a short URL for customers.
Having a Google review URL to take your reviewers directly to the Google rating and review box is 2 fewer steps they have to complete to help you out.
By making it super easy for them to leave a review, you increase your chances of getting that awesome review.
The URL looks like this: https://search.google.com/local/writereview?placeid=[your_placeid]
You replace the [your_placeid] with your business PlaceID.
Once you have your PlaceID, you add it to your URL and use it accordingly.
Option #1 – Use Google’s PlaceID Finder
If your business has a physical location enabled (storefront etc) then you should be able to find your PlaceID using Google’s PlaceID Finder.
Simply type in the name of your business how it appears in your Google My Business dashboard. Your PlaceID will appear at your location. Be sure this is your location as it would be awkward asking someone to review someone else’s business.
Store your PlaceID for safe keeping.
Outdated Option #2 – The Manual Way (Advanced)
Note: Requires Laptop/Desktop computer – No tablets or Mobile devices
This is where you need to do a bit of exploring to get the code for your PlaceID.
Step 1) Go to your Google My Business Dashboard for your business. If you manage multiple locations, select one.
Step 2) Under “YOUR BUSINESS IS ON GOOGLE” section, select the button View on Search. You will be taken to your business listing on Google Search.
Step 3) On the right side in the Knowledge Panel of your business, scroll down to where you see Write A Review. Select that button and if needed, log in. You do not need to write or rate anything – just allow the option to do so to appear.
Step 4) You now need to bring up the developer tools for your browser. They can be opened with F12 for most browsers on Windows. Chrome for Mac needs Cmd+Opt+J, Safari needs Cmd+Opt+C (need to enable first).
Step 5) Search for “data-pid” – On Mac in Chrome, Cmd+F opens the code search input. Enter in “data-pid”.
Step 6) There will be about 30 results so use the arrow buttons (bottom right of the below image) to jump to each found result.
The correct data-pid will contain letters and numbers
In the above example, the data is next to the 25th “data-pid” – this may vary on your business.
Step 7) Copy this by double-clicking the PlaceID and either right-clicking and selecting Copy or by using your copy keyword command (MacOS: Cmd+C).
Store your PlaceID for safe keeping.