Is your Gladstone business website not bringing in the customers you hoped for? You’re not alone. Many local businesses make common website mistakes that can drive customers away. But don’t worry – these mistakes are easy to fix!

Let’s look at the top 5 website mistakes we see Gladstone businesses make, and learn how to fix them.

1. Slow Loading Times

Did you know? Most people leave a website if it takes more than 3 seconds to load. That’s faster than it takes to read this sentence!

Common Causes:

• Large, uncompressed images
• Too many plugins or add-ons
• Cheap hosting services

How to Fix It:

• Compress your images before uploading them
• Remove plugins you don’t need
• Use a good hosting service

2. Not Mobile-Friendly

Most Gladstone residents use their phones to find local businesses. If your website doesn’t work well on phones, you’re losing customers.

Signs Your Site Isn’t Mobile-Friendly:

• Text is too small to read
• Need to zoom in to click buttons
• Images don’t fit the screen
• Menu is hard to use on phones

The Fix:

Use a responsive design that automatically adjusts to fit any screen size.

3. Hard-to-Find Contact Information

Your customers shouldn’t have to hunt for your phone number or address!

Make It Better:

• Put your phone number at the top of every page
• Add a clear ‘Contact Us’ button
• Include your Gladstone address on every page
• Add a map showing your location

4. Outdated Content

Nothing turns customers away faster than old, wrong information.

What to Update:

• Opening hours
• Prices
• Services or products you offer
• Staff information
• Photos of your business

5. No Clear Call-to-Action

Your website should tell visitors what to do next – call you, visit your shop, or book online.

How to Fix It:

• Add bright, clear buttons that say things like “Book Now” or “Call Us”
• Put these buttons where they’re easy to see
• Use words that tell people what to do
• Make buttons big enough to tap on phones

Quick Tips for Better Results

• Test your website on different phones and computers
• Ask friends to try using your website and give feedback
• Look at your competitors’ websites to see what works
• Update your content at least once a month

Need Help Fixing These Issues?

These mistakes can cost your Gladstone business money every day they’re not fixed. But you don’t have to fix them alone!

Think your website might have these issues? Let’s fix them—schedule a free 15-minute chat to get your Gladstone business on track!