If you’re running a local business—like a tradie service, a boutique shop, or a family-owned café—you’ve likely got a website with a contact or quote form. That’s brilliant! It’s a simple way for customers to get in touch.

But what happens after they hit submit?

If they’re just seeing a blank screen or a boring “Thanks, we’ll be in touch” message, you’re missing a golden opportunity.

Enter the Thank You page—a small tweak that can make a big difference.

A Thank You page is the spot your customers land on after filling out your form or booking calendar. It’s not just a polite nod; it’s a chance to keep them engaged, build trust, and even nudge them closer to choosing your business. Let’s break down why it’s valuable and how you can make it work for your small business, with some easy tips and tricks thrown in.

Why Bother with a Thank You Page?

Imagine this: a potential customer—say, someone needing a plumber for a leaky tap—fills out your quote form. They hit submit, and… nothing fancy happens. They might wonder, “Did it even go through?” or just close the tab and forget about you. A Thank You page fixes that:

1. Confirms It Worked: A clear “Thanks, mate! We’ve got your request” reassures them their message didn’t vanish into the internet abyss. It’s peace of mind for them and shows you’re on the ball.
2. Keeps Them Engaged: Instead of letting them wander off, you can guide them to the next step—like checking out your social media accounts or reading a helpful tip. It’s like keeping the convo going at the local footy club.
3. Builds Trust: A friendly, professional page makes your business feel legit. For a small business—like a local baker or landscaper—trust is everything when competing with bigger players.
4. Boosts Your Bottom Line: A smart Thank You page can turn a curious visitor into a loyal customer by offering something extra, like a discount or a free resource.

What to Put on Your Thank You Page

So, what should this page actually say? Keep it simple, friendly, and useful. Here are some ideas tailored for small businesses, plus a few tricks to give you an edge:

1. A Warm Thank You
   Start with something like: “Cheers for getting in touch! We’ve received your enquiry and will get back to you pronto.” It’s short and sweet.
2. What Happens Next
   Let them know what to expect. For example:
   • “One of our team will call you within 24 hours to chat about your quote.” (Perfect for a tradie or mechanic.)
   • “We’ll email you with some options by the end of the day.” (Great for a retailer or service provider.)
     Clear timelines keep customers in the loop.
3. Something Useful to Do
   Give them a nudge to explore more of your site or connect with you further. Try:
   • “While you wait, check out our latest projects [link to portfolio].” (Ideal for a landscaper or builder.)
   • “Have a squiz at our top-selling cakes [link to products].” (Spot-on for a bakery.)
   • “Follow us on socials for updates and specials [link to Facebook/Instagram].” (Great for any business wanting to build a community.)
   • “Add our email to your contacts so our reply doesn’t end up in spam!” (A simple trick to ensure they see your response.)
   Tip: Add buttons or links for each action—make it dead easy for them to click through or save your details.
4. A Little Extra Value
   Offer a freebie or tip to keep them smiling. Examples:
   • For a hairdresser: “Download our quick guide to keeping your colour fresh!”
   • For a gardener: “Here’s our top tip: Water your lawn in the early morning for best results.”
   • For a retailer: “Use code THANKS10 for 10% off your first order!”
   Trick: Keep it relevant to your business—it’s a teaser that shows off your expertise.
5. Social Proof
   Sprinkle in a testimonial or two. Something like: “Loved the quick service—my garden’s never looked better!” – Jo, happy customer. It’s a subtle way to show you’re the real deal.

Tips and Tricks to Make It Even Better

• Keep It Mobile-Friendly
  Most Aussies browse on their phones—make sure your Thank You page looks ace on a small screen. Big buttons and clear text are your mates here.
• Add a Personal Touch
  If you’re a small business, lean into that local vibe. A line like “As a family-run crew, we’re stoked to help you out” feels relatable and warm.
• Track It
  Pop a tool like Google Analytics on the page to see how many people land there. It’s a free way to check if your form’s getting action.
• Test a Call-to-Action
  Experiment with something bold like “Book now to lock in your spot!” and see if it boosts conversions. Small tweaks can mean big wins.

Examples for Inspiration

• Local Tradies: A plumber’s Thank You page could say, “Ta for your request! We’ll call you within the hour. While you wait, here’s a tip: Turn off your water at the mains to avoid a mess! Follow us on Insta for more handy hints.”
• Café Owners: “Thanks for your order enquiry! We’ll email you soon. Check out our coffee blends [link]—locally roasted just for you—and add our email to your contacts so we don’t hit the spam folder.”
• Retail Shops: “Cheers for reaching out! Expect a reply by tomorrow. Grab 10% off your next purchase with code WELCOME10 and follow us on Facebook for exclusive deals.”
• Our Own Thank Page: Have a check out of it here: https://thatwebsiteis.me/thank-you/

Wrap-Up

A Thank You page isn’t just a formality—it’s a chance to shine. For small businesses, it’s a low-effort way to stand out, keep customers happy, and maybe even snag more sales. So, next time you’re tweaking your website, don’t skip this little gem. Add a friendly message, a clear “what’s next,” and a sprinkle of extra value—like a social follow or email tip. Your customers—and your business—will thank you for it.

Got questions about setting this up? Flick me a message—I’m here to help your website work harder for you!