70% of searchers click on the results they find on the
first page of the search engine.
This means that your website needs to appear on the front page, and as high up as possible for keyword phrases that your prospective customers might type into Google when searching for products and/or services such as yours.
Why Experience and not Engines?
SEO started out as Search Engine Optimisation due to search engines like Google leading the way for websites and businesses to be easily found by their customers. Over the years, Google has stayed in business by offering a great user experience to their searchers. They do this by displaying websites that offer the best experience when visited.
When someone searches for 'Your Business Service', you do not just get search results, you get maps, images, images etc. This is not just on Google Search, but Google Maps, and Google Assistant.
Does your website fulfil the searchers need?
That isn’t just about information or a product, it is also about speed and design - is it human-friendly? Can you easily navigate the website on any device that connects to the internet? Maybe you need a website design update.
This expanded the SEO skill set from just stuffing keywords into your website text to providing the right experience for your target audience.
Why do you need SEO?
In the age of information at our fingertips, searchers turn to Google. Whether it is looking for the latest footy updates, the number of the local plumber, or ordering online from the local store - Google pops out the best results for the searchers need.
If you are not there, you are missing out - plus your competitors are already doing it.
But there is no point throwing website pages at Google and hoping they stick…
You want to target the right search terms that bring in the desired website visitor from Gladstone (and then convert them into a customer, a happy searcher or a potential client).
You need to E-A-T to live. And so does your website content
E-A-T stands for 'Expertise, Authoritativeness, Trustworthiness'. Everything we do is to provide an experience for the searcher where you are the expert, the authority on that topic, and you are trustworthy.
Google states that E-A-T is among the top 3 considerations for Page Quality.
And just like any diet, what you eat is the most important factor. We like to create Content Assets that can be reused. These assets are what can get you your website backlinks, Facebook shares, and quality traffic to your website. After all, why would you put all your content in one basket?
SEO isn’t for everyone...
Sadly, SEO isn’t a set and forget system if you want to continue bringing in traffic from search engines. Your competitors are always on their feet with new competitors arriving on the field every day.
While we can help get your startup, started up; you need to have clients & customers calling you, and spending money with you to do well with SEO. Plus, SEO takes time. Google has built-in Anti-Spam mechanisms to prevent people from gaming the system quickly. If you want to start getting clients and customers right away, look into adverting on Google Ads
How much does SEO cost?
If you were asked 'How much does a house cost to build?' You would ask back 'How many bedrooms, how many bathrooms, how many stories?'.
Same goes for SEO - we need to understand where you are coming from, where you are now, and where you want to go.
The best way to find out is to contact us and have a chat.