Want to make your website visitors trust you instantly? What if you could do it with six simple steps to create customer testimonial videos?
Ryan Jones
Next
//START//
...and I’ve helped businesses increase conversions with authentic video content. Stick around—I’ll show you how to build trust and boost sales!
My own website has great services, but no leads—until I added customer testimonial videos. 88% of customers trust video testimonials as much as personal recommendations. Testimonial videos aren’t just trendy; they’re a proven way to show your business is the real deal.
Testimonial videos are like a friend vouching for you—they make visitors feel confident to buy. Videos tap into emotions, showing real customers’ excitement. It’s a trust-building tool that works.
...they drive engagement and revenue. The best part? You don’t need a film crew or a big budget. My six-step system will help you create compelling videos, convert visitors into customers, and grow your business—starting today.
Start by reaching out to your most satisfied customers. Look for those who’ve left positive reviews or sent thank-you notes. Happy customers are eager to share their experiences.
Guide customers with a short script: “What problem did you have?" "How did we help?" "Why would you recommend us?” Keep it under 30 seconds. Clear prompts make filming easy.
Use a smartphone and natural lighting to record. Ask customers to film themselves or visit them for a quick shoot. No fancy gear needed—just a clear voice and smile.
Use free tools like iMovie or CapCut to trim clips, add your logo, and include text overlays like “Real Customer.” ...or add background music for extra polish.
Embed videos on your homepage, product pages, or a “What Our Customers Say” section. Strategic placement ensures maximum impact.
Make video testimonials a regular part of your marketing. Ask one customer a month to record, and update your website quarterly. Track which videos drive clicks and refine your approach. It’s a trust-building machine.
//END//
Grab our free social proof placement guide now. Imagine the possibilities when your visitors feel confident and excited to choose you. Swipe Up!