7 Signs You Need A New Website ASAP
You’re not ranking on search engines
Can you find your own website/business on Google/Bing? Try typing in your company name in Google and searching for your website. Does it appear on page one? Search engines are one of the leading channels for most businesses in the online world - if you are not appearing there, something major is off.
You’re getting the traffic, but not the leads
If your website is receiving plenty of traffic (not just from Google) but your business isn’t getting the sales, then your website may be poorly implemented. If your site is ranking well and bringing in a ton of traffic, that’s great — but only if that traffic is converting into sales.
Your website doesn’t appear properly on mobile devices
Mobile devices can generate over 50% of your website traffic - if your site is mobile responsive. You could be giving potential clients a bad first impression of your business when they visit by mobile, causing a drop in vital leads. A well designed and responsive website will allow clients to access your site on the go and give a great impression of your business.
The website speed is slow
Website visitors expect a site to load in 2 seconds or less, and 40 percent of users will leave a site that takes more than 3 seconds to load. Long load time = lost customers.
Your website isn’t HTTPS
HTTPS is a way to encrypt information that you send between a browser and a web server. They way that happens is with an SSL certificate. This protects your website’s users from “man-in-the-middle” attacks, where someone steals the information being sent to a website, like credit card information or logins. With all the recent website hacks, users expect secure sites and are weary of trusting sites that aren’t labeled as secure.
Website edits are too expensive
If the information on the website has become outdated and you have found that hiring a website company to update the content is too expensive, getting a brand-new website might be the ideal solution. Newer websites are available with content management systems (CMS) that make it easy for anyone to edit the content on the fly. This means that upgrading to a new website will allow you to be in complete control over the website content, so that it can be kept up to date at all times.
Your business direction has significantly changed
If your company has gone through rebranding since the creation of your current site, it should be a no-brainer to have your website re-designed. Your site should send a clear message about your brand identity, and an outdated web design that doesn’t match your brand can be doing you a disservice.
What are your next steps?
Deciding to redesign your website is a commitment of time, energy, resources and, of course, some of your hard earned cash. Before you decide to travel down the website redesign path, make sure you have an understanding of: (a) where you are, (b) where you want to go, and (c) how you’re going to get there.