Tips For Picking A Business Domain Name

12/10/2020

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Picking a domain name is the second most important step of starting a website, the first being what the website will be about. You want your domain to: be relevant to your website, resonate with your target audeince, be memorabe, and easy to type out on a mobile device.

People are more familiar with .com domains. But when it comes to SEO, Google will always give preference to a TLD in the person’s searching location.  For example: in Australia a .com.au (Australia domain) will be given preference by Google over a .com (International domain).  With that in mind, if your target audience is in Australia then we would recommend looking for a .com.au domain.

Picking a TLD

(Top Level Domains)

Our advice: Go with .com (or your location TLD like .com.au).  If that’s taken, try .net or .org.  If these are taken too, you’d be better off brainstorming a new domain name.  If possible, avoid those weird extensions like “.club”, “.space”, “.pizza” and so on (there are expections).

A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. For example, do you know the difference between Healthinsurance.net, Newhealthinsurance.com, or Healthinsurancesort.com? Probably not, right? To build your brand, it’s ideal to have the same name across your domain and social networks.

Brandable Over Generic

Numbers and hyphens are often misunderstood — most people don’t know what a hyphen is, or they leave it off and end up at someone else’s website.  Also hyphens strongly correlate with spammy behaviour and decreases domain name readability and memorability. As for numbers, people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash.

Avoid Numbers & Hyphens

Aim for 6-14 characters – short and simple is the way to go. If you can’t find something short, make it brandable or try different TLDs. Most likely the shorter domain names are taken a LONG time ago and sold for thousands of dollars.

Domain Name Length

Your first thought might to be to simply search on the first domain registrar you come across.  STOP. Some registars will snipe your domain when you search on them - only browse by looking at their pricing page.  Do not search your domain name on their sites!

Domain Name Availability

Use whois.com/whois for checking domain avaliblity.

Before you move forward with a specific domain name, make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company.  Try using WhoIs, Googling the domain name, looking on social media sites, as well as if there are any trademarks already registered to the name.

Before Commiting To A Domain Name

When you’re choosing your domain, think long-term. Share it with close friends to make sure it sounds appealing and makes sense. People are more familiar with .com domains than with anything else. Domain Name First Time Buying Cost Vs Domain Name Renewals Cost can be massively different - be sure to do some reseach into domain registrars first time and renewal domain costs.

Domain Name Tips

You should licence a domain from a trustworthy domain registrar. It’s a good idea to browse around with different registrars and compare the prices of the domain name you want to get. Some trusted domain registrars we recommened:

Buying The Domain Name

Always keep your login credentials to the registrar’s user panel very secure. You lose those or get hacked, you could lose your website. It’s a good idea to not let anyone else (such as an agency) register a domain name for you. If possible, consider enabling domain ID protection (Whois protection) - Good domain registrars offer this for free. Set your domain to auto-renew so if you forget about, it will stay yours.

Protecting Your Domain Name

While this will contribute to your overall domain name bill at the end of the year, you’re also preventing possible trouble further down the line.  Mainly, you wouldn’t want to end up competing with another site with the same domain name but ending in a different TLD. Optionally, buy the common misspellings of your domain name.

Multiple Domains & Brand Protection

Note: Having multiple domain names no longer help with SEO, even if they are redirected to your primary domain. You also don’t need to build a website for every domain. Just redirect any additional domains to your primary website.

Got a great idea for a  domain but no website?  Redirect the domain to your social media profile to help start building your brand online.