We’ve outlined six must-have website features that will improve user experience, boost conversions, and help your small business grow!
Ryan Jones
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Your website is more than just a digital storefront—it’s a 24/7 salesperson, customer service rep, and marketing tool rolled into one.
Live Chat for Instant Customer Support
Whether someone has a quick question about your product or needs help with a booking, live chat lets you engage in real-time, building trust and guiding them toward a purchase.
Lead Capture Forms to Build Your Customer List
Not every visitor is ready to buy right away, but a lead capture form lets you collect their details so you can follow up later. This is especially useful for turning casual browsers into loyal customers.
Online Booking System to Simplify Appointments
Customers can book anytime, reducing back-and-forth communication and streamlining your operations.
Mobile-Friendly Design for Seamless Browsing
With over 60% of web traffic coming from mobile devices, a responsive design ensures your site looks great and works well on any screen size, from smartphones to desktops.
SEO Optimisation to Drive Organic Traffic
Search Engine Optimisation (SEO) helps your website rank higher on Google, making it easier for potential customers to find you.
Customer Testimonials to Build Trust and Credibility
According to BrightLocal, 91% of consumers trust online reviews as much as personal recommendations. Displaying customer testimonials on your site can reassure visitors and nudge them toward choosing you.
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Adding these features can transform your website into a powerful growth tool for your small business. Start with one or two features that align with your goals, test their impact, and build from there.
Let me give you 10 years experience of small business tested and tried tips, tricks and strategies with attracting local customers and clients - this is all packed in 30 emails over the next 30 days, all I need is your best email address. Swipe Up!