13 Smart Blog Posts Types That Will Boost Traffic
#1: How-to’s and Tutorials
How-to’s and tutorials are a great way to authenticate your credibleness and experience. To come up with a subject, simply think about the most important issues your audience are facing today. Then teach them a way to solve it, step-by-step! The easier your tutorial is to understand, the better.
List posts outline info into a numbered list (like this post) that’s simple for scanner readers to browse, share and place into action. Lists speak to our need to search out the most effective info within the shortest amount of time.
#3: Resources or Link Lists
Just like list posts, resource/link posts display other people’s content in a list format. Resource and links posts are great if you’re wanting to learn about a category fast.
#4: Cheat Sheets, Checklists and To-do’s
Similar to how-to's, these posts tend to focus on a way to do something more efficiently and ensure nothing is left out. What do most of your customers/visitors do on a regular basis? Would they do it better if they had a handy checklist, or a cheat sheet to lookup? You can also provide a downloadable PDF version of your cheat sheet to help collect email subscribers!
Many blogs have made a successful business out of reviews of products and services. You can find review posts of books, software, local restaurants and everything in between. These are straight reviews of a product - a single product review. As consumers, we rarely if ever have the time to fully test every product in a category ourselves, so we do quick research on the web.
#6: Comparison Posts
Just like a single review post, you can do a comparison post too of multiple products and services. Comparison posts are super popular in providing the final answer because it can be tough to make a final decision on a product/service, especially on a more expensive product.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. People love sharing infographics and easy-to-digest statistics, so it’s a good bet they’ll share your post with their audience.
You can gain a lot by embedding your videos in an article on your own blog. Surround your video with related contextual copy (text, images, etc), or just include a transcript of the video to create a valuable blog post. Either way, you’ll be getting more views for your video and increasing the time visitors spend on your blog.
#9: Podcast Show Notes
Just like Video Posts, behind every great podcast are the show notes, which you can publish as a blog post. You can use a full transcript of the show or just highlight the main topics. Publishing podcast show notes not only gives additional information to your listeners, but it also introduces your podcast to your readers. It’s also the type of post you can easily outsource to a transcription service, virtual assistant or co-worker.
#10: Expert Roundup
Every niche and industry has its influencers. These are popular, influential people who are thought leaders in their fields. They often have a social media following, and everyone shares their blog posts. To inspire your own followers, you can share a list of the best influencers to follow, or the best blogs in your niche. You can also add a link to their Twitter, Instagram, and Facebook handle. If they have a website leave a link to that too.
#11: Guest Posts
Hire/requesting external experts to contribute to your blog gives you fresh content without having to write it all yourself. Note: You should carefully review the posts you receive from your followers/experts. This will let you ensure that the content is of high quality and of topic relevance to your own blog.
#12: Blog Series
Sometimes an idea is just too big for a single post. One way to get the most out of a “big idea” is to break it into parts. A blog series helps build anticipation for the next post and improves your SEO if you link from one post to the next in a natural, organic way.
#13: Web Stories
Google Web Stories brings together images, video, and text in a beautiful and animated visual flow and provides an engaging and visual way to consume content in a full-screen experience. They combine the user experience of social media Stories with the reach and visibility of the web. Web Stories are just like Social Media Stories (Facebook Stories & Instagram Stories), but Web Stories can be edited, displayed in the Google Search Engine, and to be shared with anyone on the web.