Everything with your name or business name attached to it could be the only impression of you a prospective client/customer sees. This is why investing in your brand identity isn’t a suggestion; it’s necessary.
The internet is a madhouse and you’re trying to be heard (sorry, read) above the noise. A nicely written piece of content is you trying to stand out from the crowd. And once the eyes are on you, your content will determine how long they stay there.
Your landing pages can easily be created with a few simple guidelines and you will have awesome converting landing page content in no time at all.