Imagine a customer searching for your business on Google Maps, ready to ask a question or book a service.
Now, with Google Maps chat features for local businesses, they can message you instantly via SMS or WhatsApp, right from your Business Profile.
This game-changing update, rolled out globally in 2025 (excluding a few regions like the Philippines, Vietnam, Thailand, Taiwan, Japan, and Korea), makes connecting with customers easier than ever.
This chat feature can transform your business helping you engage customers, save time, and grow your reach.
Get ready to unlock the full potential of direct messaging to build stronger relationships and boost your local presence!
Why Messaging Matters for Local Businesses
Customers today crave convenience – it has to faster and easier for them.
They want quick answers without picking up the phone or sending an email.
Google Maps chat features let you meet customers where they are—on their phones, using platforms they already love like SMS and WhatsApp.
This direct line of communication builds trust.
It shows you’re accessible and ready to help, whether someone’s asking about your hours, requesting a quote, or booking an appointment.
By adding a chat option to your Google Business Profile, you’re not just answering questions—you’re telling your brand’s story.
A friendly, prompt response can turn a curious browser into a loyal customer.
Plus, it’s a chance to stand out in a crowded market, making your business the go-to choice for local shoppers.
The Power of Google Maps Chat Features in Numbers
Numbers don’t lie.
Studies show 67% of people worldwide prefer messaging a business over calling or emailing.1
Even more striking, 60% favor WhatsApp as their go-to platform for quick communication.
These stats highlight why Google’s new chat features are a big deal for local businesses in 2025.
With over 1 billion monthly users relying on Google Maps, your business has a massive audience waiting to connect.
Businesses with optimised Google Business Profiles, including active chat features, see up to 5 times more direction requests and profile views.
This means more foot traffic, more inquiries, and more sales.
By enabling SMS or WhatsApp, you tap into a global trend where customers expect instant, personal responses—giving you an edge over competitors who stick to outdated methods.
Overcoming Common Concerns About Chat Features
You might be wondering, “Is this chat feature worth the effort?”
Let’s address some common worries.
First, time management.
Small business owners often wear many hats, and adding messaging might feel overwhelming.
But it’s designed to save time, respond during short breaks instead of being tied to phone calls.
Another concern is complexity.
Setting up chat is simple: It takes less than two minutes, log into your Google Business Profile, edit the chat section, and add your SMS or WhatsApp details.
Some worry about spam or irrelevant messages.
You can manage this by setting clear expectations with automated replies and monitoring performance metrics to tweak your approach.
These features are built to make your life easier, not harder.
Maximising Engagement with Smart Messaging Strategies
To make the most of Google Maps chat features, think strategically.
Respond quickly—customers expect answers fast, often within minutes.
Set up automated greetings or replies to handle common questions when you’re busy.
This saves time and keeps customers happy.
Use messaging as a two-way street.
Don’t just answer questions—share special offers, promotions, or updates to keep customers engaged.
For example, a quick text about a weekend deal can drive traffic to your store.
Monitor your chat performance metrics to see what’s working.
Are customers responding better to WhatsApp or SMS?
Adjust based on the data.
Finally, ensure your Business Profile is fully optimized—add photos, update hours, and include a compelling description to make your chat button even more inviting.
Conclusion
Google Maps chat features for local businesses are a powerful tool to connect with customers in 2025.
By enabling SMS or WhatsApp, you make it easy for people to reach you, building trust and driving engagement.
From answering questions to sharing promotions, these features help you stand out and grow your business.
Start today: log into your Google Business Profile, add your chat options, and watch your customer connections soar.
What are you waiting for?
Take two minutes to set it up and see the difference it makes!