In a recent development, Google Business Profile (GBP) has introduced an external chat option that allows customers to contact businesses directly from their profile through text message or WhatsApp. This feature is currently available for businesses with claimed and verified GBP accounts.
What Does this Feature Offer?
With the chat option, businesses can:
- Answer customer questions promptly
- Share their story and showcase their brand’s personality
- Attract more customers through real-time engagement
How to Enable Chat Option on Your Google Business Profile
To take advantage of this feature, follow these steps:
- Access your GBP : Find your business profile by searching for it on Google.
- Edit your profile : Click the “Edit profile” button and navigate to the “Business information” section.
- Select Chat : Click the dropdown arrow next to “Chat” and choose either “Text message” or “WhatsApp.”
- Add a phone number or WhatsApp URL : Enter a phone number that can receive text messages or your WhatsApp URL in the designated field.
- Save changes : Click “Save” to enable the chat option on your GBP.
Tips for Maximising the Chat Option
To get the most out of this feature, consider the following best practices:
- Respond promptly to customer inquiries
- Use this opportunity to build relationships and establish trust with potential customers
- Keep your chat responses informative and concise
By embracing this new feature, businesses can enhance their online presence, improve customer engagement, and drive sales. As GBP continues to evolve, staying up-to-date with the latest developments is crucial for success in today’s competitive market.
