If you’re a business owner, you’ve likely heard the phrase, “How do I get my business on Google?” The answer lies in one powerful tool: Google Business Profile (formerly known as Google My Business). Whether you run a small local shop or provide services online, having a Google Business Profile is essential to increasing your visibility and reaching more customers.
What is a Google Business Profile?
Google Business Profile is a free tool provided by Google that allows businesses to manage how they appear on Google Search and Google Maps. With a well-optimised profile, you can share vital information like your business hours, location, phone number, website, and even photos or videos showcasing your products or services.
But a Google Business Profile is more than just a digital business card. It’s an opportunity to build credibility, attract new customers, and grow your business.
Why Your Google Business Profile Matters
- Increases Visibility
When someone searches for businesses like yours, a Google Business Profile ensures you show up in local search results and on Google Maps. This can put your business in front of customers at the exact moment they’re looking for your services. - Builds Trust
An up-to-date profile with reviews, photos, and accurate details signals to potential customers that you’re a credible and professional business. Trust is key to winning over new clients. - Drives Traffic and Leads
Your profile includes a direct link to your website and buttons to call or message you. This makes it easy for customers to connect with you, leading to more inquiries and sales. - Boosts SEO
Google loves businesses that make their information easily accessible. An optimised Google Business Profile can improve your local search rankings, helping you appear higher when people search for businesses in your area.
The Importance of Keeping Your Profile Updated
Creating a Google Business Profile is just the beginning. Keeping it current is just as important. Here’s why:
- Accurate Information Builds Trust: Outdated business hours or incorrect phone numbers can frustrate potential customers, driving them to competitors.
- Stay Relevant: Regular updates, like new photos, posts, or special offers, show customers (and Google) that your business is active and engaged.
- Better Customer Experience: By promptly responding to reviews and answering questions, you demonstrate excellent customer service, which encourages others to choose you.
A neglected profile can hurt your reputation and rankings, so staying on top of it is crucial.
How I Can Help: Local SEO Management Services
At That Website Is Me, I specialise in Local SEO services, helping businesses like yours get noticed in local search results. With my Local SEO Management service, I can:
- Claim and optimise your Google Business Profile
- Ensure all business details are accurate and up to date
- Add high-quality photos, engaging posts, and special offers
- Research and target local keywords to improve your visibility
Whether you’re just starting out or looking to revamp your online presence, my Local SEO services are tailored to meet your needs and goals. Let me handle the heavy lifting so you can focus on running your business!
Ready to Get Found on Google?
Your Google Business Profile is one of the most valuable tools for growing your business and reaching more customers. By keeping your profile updated and optimised, you’ll improve your visibility, build trust, and gain new leads effortlessly. And if you’re ready to take your local search presence to the next level, I’m here to help.
Learn more about my Local SEO services and let’s get your business on Google today!
