How to Boost Your Restaurant or Bar with Google Business Profile’s New “What’s Happening” Feature

Hey restaurant and bar owners! Google just launched an exciting new feature called “What’s Happening” for Google Business Profiles, and it’s a game-changer for getting more customers through your doors. This feature lets you share timely updates like daily specials or upcoming events right on your Google Business Profile. Best of all, it’s super easy to use! Here’s a simple guide to help you get started.

What Is the “What’s Happening” Feature?

The “What’s Happening” feature allows you to highlight updates like “Today’s special: $5 tacos!” or “Live music this Saturday at 8 PM” at the top of your Google Business Profile. These updates show up when customers search for your business on Google, making it easier to grab their attention and bring them in.

Who can use it? Right now, it’s available for single-location restaurants and bars in the US, UK, Australia, Canada, and New Zealand, and it works on mobile devices.

Why Should You Use It?

• Stand out in searches: Your specials or events will be front and center when customers find you on Google.
• Attract more customers: Timely updates can entice people to visit for a deal or event.
• Save time: You can sync your social media posts to automatically update your profile.

How to Use the “What’s Happening” Feature

Follow these simple steps to start sharing updates:

Option 1: Share Updates with Google Posts

1. Log in to Google Business Profile: Go to your Google Business Profile dashboard on your mobile device.
2. Create a Post: Tap the “Posts” section and select “What’s Happening.”
3. Write Your Update: Keep it short and catchy, like “Half-price burgers today only!” or “Join us for live jazz this Friday.”
4. Add a Photo (Optional): A tempting picture of your dish or event can make your post pop.
5. Publish: Hit “Publish,” and your update will appear on your profile.

Option 2: Sync Your Social Media

1. Connect Your Accounts: In your Google Business Profile settings, link your Facebook, Instagram, or X accounts.
2. Post on Social Media: Share your update on one of these platforms, like “Tonight’s special: Lobster roll for $10!”
3. Automatic Syncing: Google will pull the post and display it as a “What’s Happening” update on your profile.

Pro Tip: Post regularly to keep your profile fresh. Daily specials or weekly events are perfect for this feature.

Tips for Success

• Keep It Short: Write clear, attention-grabbing updates that customers can read quickly.
• Use Great Photos: A mouthwatering dish or lively event photo can make customers want to visit.
• Post Often: Share new updates daily or weekly to stay relevant.
• Check Your Profile: Make sure your business hours, menu, and contact info are up to date to avoid confusion.

What’s Next?

Right now, this feature is only for single-location restaurants and bars in select countries, but Google may expand it to more businesses and regions soon. Stay tuned for updates, and keep using your Google Business Profile to connect with customers.

Ready to get started? Log in to your Google Business Profile and try the “What’s Happening” feature today. It’s a simple way to showcase what makes your restaurant or bar special and bring more customers to your door!

Have questions? Reach out to us, and we’ll help you make the most of this awesome new tool!