Great news for local businesses: the native “Schedule Post” feature has finally gone live in Google Business Profiles.
Note: Seems like it is only for the desktop access only (for now?). Visit business.google.com to get started.
After years of relying on third-party tools, you can now plan and queue Updates, Offers, Events, and more directly in your dashboard – keeping your profile fresh without the constant manual effort.
This built-in option means posts publish automatically at your chosen time, helping signal ongoing activity to Google’s algorithm.
The result? Stronger local rankings, more visibility in the map pack, and higher chances of turning searches into foot traffic.
Can I schedule posts on my Google Business Profile?
Yes, you absolutely can. Rolled out progressively through late 2025, native scheduling is now available to most users.
Simply toggle the option during creation, set your future date and time, and let Google handle the rest – all for free, with no extra apps required.
How to Schedule Google Business Profile Posts in 2026 [Step-by-Step Guide]
It’s straightforward and takes just moments once you’re in the dashboard:
- Log into your Google Business Profile via Google Search or Maps on your computer (not phones yet).
- Tap Create Post (or the + icon) to get started.
- Select your post type – Update, Offer, or Event – whichever fits the moment.
- Craft your message, upload eye-catching photos or short videos (up to 10 images work brilliantly).
- Toggle Schedule this post, then pick your exact date and time (anything from minutes ahead into the future).
- Add a link if needed, and choose a strong call-to-action button. (Recommended!)
- Preview everything, make final tweaks, and hit Post. That’s it – your post will go live automatically.
Quick notes:
Event posts expire neatly after the end date you set.
Offers grab attention with bold highlighting and contains the offers for coupons etc.
Standard Updates typically for everything else like business news, updates, sharing new services etc.
Game-changing tips for small business owners
Imagine freeing up hours each week while your profile stays active and engaging.
Here’s how to make the most of this feature:
- Batch like a boss. Set aside one quiet morning a month to create 8–12 posts in one go – weekly tips, customer stories, quick announcements. Queue them up and forget about daily logins. AI can help with coming up with the post ideas – just use your own photos to add trust.
- Nail the timing. Schedule for when locals are searching: early mornings (7–9 am) for cafés, evenings (5–7 pm) for restaurants, or weekends for retail and services. Check Insights later to refine what works best for your crowd.
- Keep variety alive. Rotate formats to hold attention – behind-the-scenes Updates one week, flash Offers the next, upcoming Event teasers, or customer shout-outs. Always pair with fresh, high-quality photos or short videos; visuals can triple engagement.
- Think seasonal and local. Load holiday specials, weather-related advice, or community event tie-ins well ahead. Stay relevant effortlessly, even during your busiest periods.
- Drive real action. Every post deserves a clear CTA – “Book”, “Learn More”, “Call Now”, or “Sign Up”. Turn views into visits, calls, or sales.
- Measure, learn, repeat. After a month, dive into Insights. Spot which scheduled posts sparked the most views, clicks, or calls – then create more of those winners.
For solo operators and small teams, this native tool levels the playing field.
Consistency builds trust, boosts rankings, and brings customers through the door.
Jump in today – your next post could be the one that lands a new regular customer!
