Great news for local businesses: the native “Schedule Post” feature has finally gone live in Google Business Profiles.
Note: Seems like it is only for the desktop access only (for now?). Visit business.google.com to get started.
After years of relying on third-party tools, you can now plan and queue Updates, Offers, Events, and more directly in your dashboard – keeping your profile fresh without the constant manual effort.
This built-in option means posts publish automatically at your chosen time, helping signal ongoing activity to Google’s algorithm.
The result? Stronger local rankings, more visibility in the map pack, and higher chances of turning searches into foot traffic.
Can I schedule posts on my Google Business Profile?
Yes, you absolutely can. Rolled out progressively through late 2025, native scheduling is now available to most users.
Simply toggle the option during creation, set your future date and time, and let Google handle the rest – all for free, with no extra apps required.
How do I schedule posts on my Google Business Profile? [Step-by-Step Guide]
It’s straightforward and takes just moments once you’re in the dashboard:
- Log into your Google Business Profile via Google Search or Maps on your computer (not phones yet).
- Tap Create Post (or the + icon) to get started.
- Select your post type – Update, Offer, or Event – whichever fits the moment.
- Craft your message, upload eye-catching photos or short videos (up to 10 images work brilliantly).
- Toggle Schedule this post, then pick your exact date and time (anything from minutes ahead into the future).
- Add a link if needed, and choose a strong call-to-action button. (Recommended!)
- Preview everything, make final tweaks, and hit Post. That’s it – your post will go live automatically.
Quick notes:
Event posts expire neatly after the end date you set.
Offers grab attention with bold highlighting and contains the offers for coupons etc.
Standard Updates typically for everything else like business news, updates, sharing new services etc.
Game-changing tips for small business owners
Imagine freeing up hours each week while your profile stays active and engaging.
Here’s how to make the most of this feature:
- Batch like a boss. Set aside one quiet morning a month to create 8–12 posts in one go – weekly tips, customer stories, quick announcements. Queue them up and forget about daily logins. AI can help with coming up with the post ideas – just use your own photos to add trust.
- Nail the timing. Schedule for when locals are searching: early mornings (7–9 am) for cafés, evenings (5–7 pm) for restaurants, or weekends for retail and services. Check Insights later to refine what works best for your crowd.
- Keep variety alive. Rotate formats to hold attention – behind-the-scenes Updates one week, flash Offers the next, upcoming Event teasers, or customer shout-outs. Always pair with fresh, high-quality photos or short videos; visuals can triple engagement.
- Think seasonal and local. Load holiday specials, weather-related advice, or community event tie-ins well ahead. Stay relevant effortlessly, even during your busiest periods.
- Drive real action. Every post deserves a clear CTA – “Book”, “Learn More”, “Call Now”, or “Sign Up”. Turn views into visits, calls, or sales.
- Measure, learn, repeat. After a month, dive into Insights. Spot which scheduled posts sparked the most views, clicks, or calls – then create more of those winners.
What are the best strategies for Google Business post scheduling?
The best strategy for Google Business scheduling is batching 8-12 posts monthly and rotating between updates, offers, and events to maintain variety.
Consistency builds trust with both customers and Google’s algorithm. Instead of posting sporadically, set aside one morning a month to queue your content. Use “Updates” for general news, “Offers” to drive immediate sales with coupons, and “Events” for time-sensitive promotions. Always include a clear Call-to-Action (CTA) like “Book” or “Call Now” to turn views into conversions.
When is the best time to schedule Google Business posts?
Schedule Google Business posts for peak local search times: early mornings (7–9 AM) for service brands and evenings (5–7 PM) for food and retail.
Timing your posts to appear when users are actively searching in your area increases the likelihood of your profile appearing in the “Local Pack.” After a month of scheduling, review your “Insights” tab to see exactly when your specific audience is clicking, then refine your schedule to match those high-traffic windows.
How many images should you include in a scheduled Google post?
Include 3 to 10 high-quality images in your scheduled Google posts to maximize engagement; profiles with multiple photos see significantly higher clicks.
While a single photo is the minimum, a gallery-style post (up to 10 images) keeps users on your profile longer. Use a mix of “behind-the-scenes” shots, product close-ups, and customer results. High-quality visuals act as a trust signal and can triple your engagement compared to text-only updates.
Can I use AI to write scheduled Google Business updates?
Yes, you can use AI to generate post ideas and captions, but always pair the text with original, non-AI photos to maintain local ranking and trust.
AI tools are excellent for overcoming “writer’s block” and generating creative hooks or seasonal themes. However, Google prioritizes “real-world” signals for local businesses. Using your own authentic photos of your team, office, or products—rather than stock or AI-generated images—is essential for building credibility with local customers.
For solo operators and small teams, this native tool levels the playing field.
Consistency builds trust, boosts rankings, and brings customers through the door.
Jump in today – your next post could be the one that lands a new regular customer!
