There’s one simple, underused tool that can drive better sales almost immediately and you’re sitting on it already.
FAQs.
That’s right, frequently asked questions.
I’m going to show you how to use AI to create powerful FAQs that build trust, answer objections, and convert more leads into customers.
And the best part?
Your clients are already telling you exactly what to include—every single day.
So, what are FAQs?
They’re the questions people ask when they’re trying to decide whether to buy from you.
Some are obvious:
- “How much does it cost?”
- “How long does it take?”
- “When can I book?”
Others are basic but still essential:
- “What are your hours?”
- “Where are you located?”
- “How can I contact you?”
If you don’t have these answers easily accessible, you’re putting unnecessary roadblocks between you and a sale.
And then… there are the hidden questions.
The ones people don’t always say out loud, but that are 100% on their minds:
- “Can I trust you?”
- “Are you going to do a good job?”
- “How experienced are you?”
- “What if something goes wrong?”
These are trust questions and they’re make-or-break for many potential customers.
Here’s how AI can help you create effective, sales-driving FAQs
Use this prompt with your favorite AI tool (like ChatGPT or Claude):
Prompt:
You are an expert sales and marketing strategist specialising in [insert your industry]. Your task is to provide deep insights that help businesses attract, convert, and retain customers.
Create a list of 20 frequently asked questions (FAQs) and well-crafted, trust-building answers that a potential customer might have when considering purchasing from or working with a business in this industry.
Each FAQ should:
– Address a specific customer pain point or concern (price, reliability, trust, past results, comparisons, hidden costs, ongoing support).
– Overcome hesitation or objections to buying.
– Use language that builds trust: social proof, guarantees, clarity, transparency, and empathy.
– Be written in plain language that reflects how real people speak—not industry jargon.
Once you’ve got your draft list, refine the questions to reflect your actual clients and how they talk. Or ask the AI for another 20 variations—you’ll never run out of ideas.
Now, where should you use these FAQs?
1. On Your Website
- Top of your homepage: Include quick-access FAQs like “How do I book?” or “Where are you located?”
- Bottom of service pages: Add relevant questions to reinforce trust and overcome objections.
- Dedicated FAQ page: Create a full page of organised, searchable Q&As. Link it from your main menu or About page.
- Within your contact form page: Pre-answer questions to reduce hesitation before someone reaches out.
2. On Your Google Business Profile
- Use the Questions & Answers section. You can pre-fill these yourself with helpful questions and answers —free trust signals when people Google your business! P.S. What else are you not doing that is missing from your Google Business Profile?
3. On Facebook Messenger (Meta)
- Set up up to five FAQs in your Messenger auto-reply settings. Great for contact info, pricing, booking steps, or turnaround times.
4. Inside Your Website Chatbot
- Feed your chatbot with your best FAQs. This ensures it gives accurate, helpful responses—boosting conversions while you sleep.
5. In Your Email Sequences
- Add a short FAQ section to your:
- Welcome email (to set expectations).
- Abandoned cart emails (to address doubts).
- Post-enquiry follow-ups (to nurture leads).
6. In Social Media Posts & Stories
- Use FAQs as content ideas! Turn each one into a short post, story, or video.
- Try: “FAQ Friday” or “Common Question of the Week” to engage your audience regularly.
7. In Printed Materials
- Brochures, flyers, or postcards? Include a mini-FAQ section to answer common queries without needing a call.
8. On Booking or Checkout Pages
- Address common last-minute doubts like:
- “What’s your cancellation policy?”
- “What happens after I book?”
- “Is payment secure?”
9. In Your Online Course or Membership Portal
- Create a FAQ module or sidebar section to proactively support your members or students.
10. In Proposal Documents or Sales Presentations
- Include tailored FAQs at the end of proposals or quotes to handle objections before they arise.
11. On Your YouTube Channel or Podcast
- Create a dedicated FAQ episode or playlist. It builds authority and lets people hear your answers in your own voice.
Final Thought
You don’t need a full rebrand or fancy funnel to start getting better results from your website or marketing.
Sometimes, it’s as simple as answering the right questions—clearly, confidently, and in the places your customers are already looking.
Start with the questions your clients ask you every day.
Use AI to build them into a trust-building machine.
Then, place them where they can do the heavy lifting for your business.
Need help figuring it out for your industry? I’m here to help.
