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Why Your Business Can’t Afford to Ignore Apple Maps

Imagine the easiest possible way for a potential customer to find your business. It’s not typing a query into a search bar—it’s speaking two words: “Hey Siri.”

local seo apple maps

If you’re not on Apple Maps, you’re missing out on a massive, ready-to-buy audience. It should be a part of your Local SEO strategy.

In today’s mobile-first world, your customers are constantly on the move, and they’re using the powerful ecosystem of Apple products to find local services.

The Power of the Voice Search: “Hey Siri, plumbers near me”

This simple command is happening millions of times a day.

Your business needs to be the answer when a customer asks Siri for a local solution.

Nearly 50 million people use Siri on their Apple devices every month to search for businesses just like yours on Apple Maps.

A Billion Devices, All Pointing to Apple Maps

The reach of Apple’s ecosystem is unparalleled.

When a customer opens their device, they are opening the door to Apple Maps.

Take a look at the scale:

  • iPhone: The dominant force. The iPhone makes up a staggering 76.4% of the smartphone market, with over 1,000,000,000 iPhones sold to date.
  • iPad: The most popular tablet in history. There are over 400,000,000 iPads sold to date, with approximately 107 new iPads sold every minute.
  • Apple Watch: The ultimate convenience. Over 46,000,000 people around the world wear an Apple Watch. All of them are just one “Hey Siri” away from finding your door.
  • Mac: The desktop base is growing. Today, 25% of all personal computers are Macs, and all modern Mac devices have full access to Apple Maps and Siri.

This means that almost every Apple user, whether at their desk, on the couch, or running an errand, is a potential customer you can reach through Apple Maps.

Let’s Get Your Business on the Map

Your goal shouldn’t just be to exist—it should be to be easily found.

If you’re running a tradie business or a home service business, ensuring your pin is accurately placed, your hours are correct, and your contact details are current on Apple Maps is essential for every visitor looking for you.

The takeaway is simple: The Apple ecosystem is a constant stream of high-intent, local traffic.

Don’t let your competition be the default answer when a user asks Siri for help.

Add your business here: https://businessconnect.apple.com/

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