Your customers aren’t looking in the Yellow Pages phonebook anymore…
They’re asking Siri, searching Google Maps, still accidentally opening Bing (yes, really), or scrolling Facebook while waiting for coffee.
If your business isn’t correctly listed on these four platforms, you’re invisible to a huge slice of local customers and clients.
And the fix is free…
What’s the difference between Citations vs Backlinks vs Local Directories?
1. Google Business Profile – The one you can’t ignore
Google handles over 90 % of searches in Australia.
A complete, active Google Business Profile makes you appear in the Map Pack, “near me” results, and the knowledge panel on the right.
Businesses with photos, regular posts, and quick review replies get 2.7 times more trust signals and significantly more clicks, calls, and direction requests.
Do it today and watch enquiries climb.
Signup: https://business.google.com/add
2. Apple Business Connect – Don’t lose the iPhone crowd
Over 60 % of Australians use iPhones.
When they say “Hey Siri, find a café nearby” or open Apple Maps, your business either shows with your logo, latest photos, and special offers—or it shows outdated rubbish (or nothing at all).
Apple Business Connect is free, takes minutes to claim, and lets you control exactly what Apple’s 2 billion active devices display.
Skip it and you’re handing iPhone-carrying customers to competitors.
Signup: https://businessconnect.apple.com
3. Bing Places for Business – Still matters more than you think
Bing powers Windows search, Cortana, ChatGPT data lookups, and a surprising number of older demographics.
Claiming your Bing Places listing is dead simple (you can even import straight from Google) and gives you another clean citation that strengthens overall local SEO.
Plus it’s another place your hours, photos, and reviews stay accurate.
Five minutes of work for zero cost.
Signup: https://www.bingplaces.com
4. Facebook Business Page – Your community hub
Aussies still spend hours a day on Facebook and Messenger.
A proper Business Page (not a personal profile) lets people message you instantly, check your hours, see events, read reviews, and tag friends.
When someone likes or reviews your page, their friends see it—free word-of-mouth at scale.
It’s also the cheapest way to run hyper-local ads later if you ever want to.
Signup: https://www.facebook.com/pages/create
Tip: You may want to also setup Comment-To-DM for Facebook.
The big reason to do all four
Search engines and voice assistants cross-check listings.
Consistent name, address, phone number, and hours across Google, Apple, Bing, and Facebook boost your rankings everywhere.
Inconsistent data tanks them.
Claiming all four is the fastest, cheapest local SEO win available in 2025.
Action list (do it this week)
Verify each one (usually a postcard or phone call), add recent photos, correct trading hours, and respond to every review. Make sure to add your business logo as well!
That’s it. Four free profile claims. Massive visibility increase. No excuses left.
Your competitors are already doing it.
Your next step after creating these profiles? Collecting local reviews to help you rank higher.
Want some help? We offer this as a service with our Local SEO Local Lead Surge package.
